Build your campaign by using:
Emails
Conditions
Delays
Drag and drop in the Campaign Builder any of these options, according to your preferences. Don't forget to connect them between each other (white nodes on arrows above) and give the campaign an order in which it will flow.
To set up an Email , click on "Edit Email" and:
Select whether the email will be in a new or part of the same email thread (chain). If it's the very first email of the campaign, it will always be a "New" thread;
Select one of your own existing templates, or
Write your own content from scratch;
Include personalized images, gifs or emojis
Add custom tags, by clicking on " Insert Tags " button and use multiple options, such as {{first_name}} of the prospect, or their {{company_name}}, etc.
If you use tags, you can also use the " Fallback " option which compensates in case when the initial tag you've set up is not available.
For the Conditions and Delays, click on "Edit Condition/Delay" and set up the criteria for how many hours/days you'd like to pass before the next action.
The Delays have only the option to "delay" or "postpone" the next action, regardless of the outcome of the previous action.
The Conditions have the option to follow the outcome from the previous action and according to this outcome, to decide what will be the next action and in how much time.
If you've sent an email to your contacts, the Conditions can check whether this email has been: Opened, Clicked on a link within the email or Not Opened at all, and according to that, choose the next action from the criteria you've set up ➡️ send a follow-up mail.
Once your campaign is built according to your goals, click the " Start " button. Good luck! 💪
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