It is impossible to have a show-up rate of 100%, but it is possible to raise it if you pay a little more attention to friendly reminders and suggestions you can send on various channels.
⚔️ As email is your ‘best weapon’ and most preferred channel for prospecting, we’ll share some examples and pro tips with you that will improve your show-up rate and make the prospects excited to move forward in the process via email.
1️⃣ Better 3 hours too soon than 1 minute too late
When you schedule the meeting, the prospects often pick the time & date, but it’s up to you to arrange the details. Make sure the date, time, and value they get of this meeting are all made perfectly clear to them.
So far so good? Yeah, but the battle is far from over.
Now it’s crucial to send written confirmation for the meeting as soon as you make one. This can depend on the appointment type, but it’s usually an email.
2️⃣ Provide extra info & effort
If your prospects are aware of the benefits they will receive from your meetings, they are more likely to attend.
Although this may appear insignificant to you, some clients may actually be concerned about little details. Make it easier for them by sending this information to them through email before the appointment, or even better, give them a call.
3️⃣ Use personalized graphics to engage them
The best results will probably not come from sending generic emails and texts, so get as personal as you can at this point by introducing the person they’ll be chatting to and addressing them by name.
4️⃣ Reschedule your meeting
There will always be a prospect who won’t show up even if you do everything and even more. You can either choose to burn those bridges at this point and work with another client, or you can ask them to reschedule the appointment for a time that works best for them.
If you tried to reschedule several times and they didn’t respond – it’s time for the break-up email (which by the way, sometimes works out as an opposite trigger and you have the opportunity to schedule the meeting again and win the deal back).
Read along and see the examples 👇