Cold emailing can be challenging, so in order to determine if something works or not, you need to do countless tests and experiments. Additionally, you have competition from many other “cold emailers” for the prospect’s attention.
And what makes the most visual representation? Let’s talk graphics.
🖼️ Using images in cold emails
You might have noticed that GIFs, images, and videos are unavoidable in today’s world of sales and marketing email campaigns.
Some of the benefits of using images in your cold email outreach are:
It’s memorable
It helps in building better communication relationships
📽️ Using videos in cold emails
Videos usually add a personal touch at the start of the interaction and help you increase your chances of getting responses and opportunities for sales.
The good things about videos are:
you can track how long someone is watching
how many views are actually converting into meetings
which of those meetings convert into revenue.
🎇 Using GIFs in cold emails
Did you know the phrase: Images tell, but GIFs and videos sell?
Well, they really do if they don’t end up in the spam 😣
GIFs are short, relatable, and funny – but also very effective in cold email marketing strategies.
Learn more about incorporating visual elements in your cold email strategy 👇